Bulk Buying Benefits: Why Retailers Should Invest in Wholesale Skincare and Beauty

The quest for good skin is one that dates back to the Egyptians and beyond. The modern day desire to have skin that looks good and resists aging is stronger than ever as the generations age and work hard to turn back the clock, but as naturally as possible. Consumers want their skincare products to use as many natural ingredients as possible, and those ingredients need to have a history of delivering results.

This has resulted in a trend of consumers seeking out Japanese beauty and skincare products because they're made from clean and natural ingredients. Asian skincare also focuses on preventative and gentle care for the best results. Retailers can take advantage of this trend by buying products such as wholesale natural soap or facial cleansers that use novel yet proven ingredients.

The Growing Demand for Skincare and Beauty Products in Retail

Men and women are looking for ways to take good care of their skin for both health and appearance reasons. As a result, the skincare market in the U.S. is poised for rapid growth, and Japanese skincare products are leading the market in terms of gaining share. It's a trend that retailers can't miss out on as consumers view Asian skincare products as superior to American brands due to their quality and use of natural ingredients.

Retailers now have access to a wide variety of wholesale Japanese skincare and beauty products that makes it easy to create and curate a customer-pleasing selection. You can create a section of nighttime skincare products, and add in a wholesale eye mask product to round out  the section and intrigue your customer. Another option is to buy these products to expand your range of unique and interesting beauty products. The goal is to take advantage of the growing desire for Asian beauty products and improve your profits.

Ensuring a Consistent Inventory to Meet Consumer Needs

Japanese skincare products have a reputation for being difficult to find, something that gives you the opportunity to corner the market for specific brands. When customers find out that you carry a reliable supply of a given brand, they'll return time and again because they know you'll have their favorite product in stock. This is the major advantage of buying Japanese beauty products wholesale and in quantity.

Forecasting how much product you'll need in order to keep a consistent inventory of skincare and beauty products has its challenges. A single unit of any beauty product can last the user for weeks and months. That means the customer replenishment rate has to be taken into consideration when you order. On the other hand, if you're carrying a sought-after line, you may find yourself running short and unable to meet the replenishment rate.

Focus on building an inventory that has a balance of foundational products that are known to generate steady sales with seasonal and limited editions. Customers who come in for a limited product line are also going to want more of their favorites. This minimizes the amount of product that goes on clearance to reduce inventory while maximizing potential profits.

Highlighting Unique Japanese Skincare Lines for Retail Success

Now is the time to establish your business as a source of Japanese skincare lines. The trend of using Asian skincare products is more than just a fad. Consumers want natural products that won't damage their skin, and they don't want to treat their issues with harsh chemicals. They've switched their loyalty to Japanese skincare products because they feel they can't trust domestic cosmetic makers to provide them with trustworthy products.

Retailers now have an opportunity to offer their customers something they desire by buying wholesale Japanese skincare products. Carrying these products and keeping them available results in repeat sales, customer loyalty, and reliable sales for the long term. Your business develops a positive reputation for being a resource, something that helps the business grow over the long term.

Get in Touch With Morihata Today for More Information

At Morihata, we source the best in Japanese beauty and skincare lines for retailers to buy wholesale. We focus on wholesaling products that are known for their quality and reputation, which enables our customers to sell proven and popular items to discerning customers. Not only do we bring the best Japanese products to U.S. retailers, but we also help them understand the products and how retailers can connect them to their customers. Get in touch with us today to learn more about what we offer.